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1. Collect one-off or regular donations
Donations are an essential source of funding for many associations. They can be one-off or regular, providing stable financial visibility.
Why are donations important?
- They enable us to obtain funds without direct compensation.
- They can be regular and ensure a steady flow of financing.
- They are often tax-deductible, encouraging generosity.
How can we encourage donations?
- Offer membership donation forms.
- Set up a donation page on your website.
- Use platforms like HelloAsso to make fundraising easier.
- Communicate regularly via newsletters and social networks.
2. Organize a fundraising event
These events raise funds and strengthen the commitment of our members and partners.
Ideas for lucrative events
- Kermesses and tombolas : Attract a large audience and sell tickets.
- Tournaments and competitions Ideal for sports clubs.
- Charity evenings Concerts, shows, solidarity dinners.
- Auction sales : Sale of items or services offered by partners.
Consider selling tickets online to facilitate access and participant management.
3. Find sponsors and patrons
Companies can be invaluable allies in financing your association.
What's the difference between sponsorship and patronage?
- Sponsoring In return for financial support, the company benefits from visibility (logo on shirts, posters, website).
- Sponsorship The company makes a donation with no direct commercial consideration, which is often tax-deductible.
How do you convince a company to support your association?
- Write a clear and attractive presentation file.
- Demonstrate the benefits in terms of image and communication.
- Propose different levels of partnership with appropriate compensation.
4. Launch a crowdfunding campaign
Participatory financing is an excellent way to raise funds quickly for a specific project.
Why choose crowdfunding?
- Involves a large community.
- Can be easily shared on social networks.
- Offers rewards adapted to the donations received.
How to run a successful crowdfunding campaign?
- Set a realistic financial goal.
- Explain your project and its impact clearly.
- Showcase attractive visuals and an explanatory video.
- Communicate regularly to maintain commitment.
5. Sell goods and services
Your association can generate income by selling products or offering services.
Examples of goods and services for sale:
- Customized products T-shirts, tote bags, mugs in the association's colors.
- Food Chocolates, cookies, gift baskets.
- Services Workshops, training, coaching.
Make sure you comply with regulations governing the commercial activities of associations.
Conclusion
Financing an association may seem complex, but by combining several strategies, it's possible to obtain sufficient funds to carry out your projects. Between donations, events, sponsoring, crowdfunding and product sales, there are many solutions available to you. The important thing is to organize your fundraising campaign properly and communicate effectively to mobilize your community.
